Born green
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What does it mean to be conscious of sustainability? Means for any scalable project to have solid, native research on how to better contain its environmental impact, moving on several issues:
> Good design, long life cycle, and multifunctional toy/tool
> Bioplastic (biomaterial) alternatives
> FSC certified papers
> Carbon emission compensation
This vision has always been with us. Turned itself into an obligation the moment we understood Vektorelle should have been a physical product, long before the great movement started by Greta Thunberg went viral. It is simply a “good design” approach, our approach.
Good design, long life cycle, and multifunctional toy/tool
A large part of the pollution we produce is generated by, A) the short life-cycle of a toy or object as well as, B) the multiple productions of specialized objects not efficiently and natively multifunctional. We want a long-life toy that can be reused throughout generations and environments (home, school) becoming also an efficient learning tool. Vektorelle is not just a fancy new toy. We believe that behind its “pure fun” aspect Vektorelle gives something very relevant in terms of content to the child by enhancing the learning possibilities, and solving multiple functions. Hence, Vektorelle is a “good design” and we agreed that the project should go on.
Research in bioplastic (biomaterial) alternatives
Since recycling is good but using 100% “bio-compatible” 1 materials is even better, we are constantly evaluating an alternative to this solution by working hard to learn about new materials and manufacturing solutions that are already out there. Since 2018* (*Documentation available) we are asking for help and opinions on the academic backgrounds of the project.
FSC certified papers
This means: “All the materials used in products bearing this label are sourced from forests that have been audited by an independent third party to confirm they are managed according to FSC’s rigorous social and environmental standards.”, source fsc.org.
Carbon emission compensation
Adopting trees and carbon emission compensation plans
“Over one year a mature tree will take up about 22 kilograms of carbon dioxide from the atmosphere, and in exchange release oxygen. Each year, 1.3 million trees are estimated to remove more than 2500 tonnes of pollutants from the air.” 3 One single average box of Vektorelle is + – 5kg of C02. In one year of its lifetime, a tree absorbs 21kg of C02 (Accurate charts would be published once scale production start). We can say that a seventy-one tree plantation in a safe alpine area compensates for one thousand Vektorelle boxes. The rest is maths.
External references and useful lectures
1 What is bioplastic? Read here
2 What is the carbon dioxide (CO2) issue? Read here
3 How a tree can compensate for pollution? Read here
Other must-read links:
